How do you view technology in your business? Do you embrace it, leverage it, utilize it to differentiate your company? Do you view it as an investment or a cost? Do you personally get involved or do you leave it up to your IT department? Do you try to do everything internally or hire outside experts?
Technology plays a critical role in business success today. We can interact with our customers, prospects, vendors and suppliers more quickly and easily than ever before. We can use it to standardize processes and reduce potential human errors. Technology allows us to keep better track of customer and product information and instantly analyze gigabytes of data for trends and forecasts. If properly implemented it can provide more accurate perspective on how the business is performing, and where it can be improved.
Your challenge this week is to determine if you are leveraging technology to grow your business. Are you “taking it on” or have you “tuned out”?
Take a moment to answer these questions:
- Does your company have a blog that you and your team contribute to regularly? And that allows your community to post comments and questions? This can be a very efficient way to develop credibility with potential customers.
- Are you embracing social media tools like LinkedIn, Facebook and Twitter to interact with your customers and enhance those relationships?
- Do you have a video channel that you contribute to frequently? (YouTube, Vimeo, Flickr)
- Have you ever participated in or conducted a webinar?
- Do you have multiple websites that address the different customer segments you serve?
- Do you use a CRM system to keep track of customer information?
- Do you use tools like join.me, Skype, GoToMeeting, WebEx, and FreeConferenceCall.com to conduct meetings and trainings?
- Are you considering how to use apps, or create custom apps, to serve your customers better?
- Do you make adjustments to the way you provide information to your customers so it can be accessed on all the different devices they use to access that information?
It’s easy to say, “that doesn’t apply to our business or industry” or “it’s just a fad.” It’s also easy to be familiar with all the tools and terminology above and want to do more research on them – but it’s entirely different to have the focused intention to use them in a cohesive fashion as part of your strategy to drive your organization to the next level.
Technology has transformed the way we do business today. It has transformed the way we communicate with our employees and customers. Has it changed core business principles? No – but it has changed how we can deliver core business principles.
Do you find that you are fighting technology and the use of these tools in your organization? Why? What are you waiting for? Trust me; if your company is not staying on the forefront of technology, your competitors are. Even the most mundane of enterprises can benefit from it.
I encourage you to use this week’s challenge to not only evaluate the role that technology plays in your overall business strategy but to also open up the dialogue about this important topic with your team.
The Rector Group
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